The Filipino-owned tobacco company, Mighty Corporation wants to preserve and establish goals mainly for Filipino community by buying a larger share of the low-grade tobacco leaves at good prices. Over three million tobacco farmers have increased their yield in the North Luzon provinces.
Mighty Corporation share of the domestic market has increased from a minimal 5% in 2012 to 20% in 2013. Which will make them need to hire millions of local tobacco farmers.
“We have earned our fair share of the market by making quality but affordable cigarettes that were smartly packaged, creatively and ingenious sold to the mass market. That is the secret of our success in breaking the cigarette monopoly in this country and we’re mighty proud of our modest success coming from a homegrown and Filipino-owned cigarette company”
“With a bigger share of Mighty Corp in the market today, we are giving the tobacco farmers a fair share of our success by offering competitive prices to their crops,
“Last year alone, we have bought even the low-priced tobacco leaves. Had Mighty Corp not done that, it would have created a great economic dislocation for tobacco farmers,” said Barrientos, who also serves as Mighty Corporation’s spokesperson.
Barrientos also added that aside from helping the farmers, it is also to improve economic growth by paying more than 8 billion in excise taxes. And currently, Might Corp. employed more than 2,000 factory workers.
For expanding Might Corp.’s corporate social responsibility (CSR), they will provide irrigation pumps, mini tractors, and scholarship grants. They also want to bring up confidence from their farmers that without them, tobacco business wouldn’t not be successful. They planned an event annually for awarding of outstanding farmers in cooperation with National Tobacco Administrations.
Might Corporation would like to establish progress and developments every year for improvements in market share and help hundreds of thousands of tobacco leaf growers’ workers.